The Client: Milaaya Embroideries works to ‘unite’ the arts and crafts of the artisans from their villages in Asia, and specifically India, with the world. Milaaya works with large fashion houses in USA and Europe, specializing in zardozi and aari embroideries and beadwork.
The Assignment: An e-learning video series to increase efficiency, productivity and revenue through ongoing training of office and factory staff, on protocols, processes and daily tasks.
The Work: Research, script and storyboard the processes of 17 departments, filming, production, voiceovers, editing, motion graphics, 2D & 3D animations, logo animation, e-learning platform.
The Delivery: Online learning delivered through 175 videos designed to further the knowledge, skills and abilities of designers, merchandisers, quality auditors, marketing team, artisans, stitching teams, purchase teams, packing team and factory workers.