the future of books
The business of book publishing has changed dramatically over the past decade.
The reason for this is because traditional publishers aren’t equipped to sell and market books, and they rely almost exclusively on authors to do this for them.
Publishing houses want authors with guarantees!
Publishers aren’t buying anything that doesn’t come with a built in audience that will buy it.
They won’t even consider an author unless they have an audience and they can guarantee 10k pre-sales.
Unlimited Virtual Shelf Space
Books are being sold on unlimited virtual shelf spaces at ebook retailers, it means these books never go out of print. It’s great that your book will always be available, discoverable, and purchasable, but it also means that every day you’re competing against more books. As more and more books are published competition for readers is increasing. Online distributors don’t have the inventory restrictions of physical bookstores, once a book is published it is here to stay. It won’t get bumped off the shelf in favor of the next hot series.
Do you have an Author Platform?
“If establishing your ‘Author Platform’ (fanbase) is like building a house, your online presence is the furniture, floor coverings and artwork that make your house a home,” said Steven Spatz of Bookbaby. “Start early to develop related content that enhances and spotlights your book in the form of blog posts, videos, audio and even interaction with readers.”
Keys to being a successful author
Building a Niche
Authors are increasingly incentivized to stick to their established genre as getting new readers becomes more difficult. Authors also rely more on niche reader communities to share books with likeminded readers. Becoming a name in a specific niche will be one of the best drivers of sales.
Content Strategy
In their last Self Publishing Survey, Bookbaby asked top-selling authors to share some of their secrets to success. One of their most important findings: Over 80% of these successful authors started marketing their books before they began writing. Their mindset of “Promote then Publish” is spreading through the self-publishing community.
Sales Follow Marketing
Authors are placing marketing much earlier in their writing process. They are working on engaging an audience and building a community of readers while writing the book. This marketing technique of building anticipation and awareness of the book directly impacts their pre-order strategy. Authors who do preorders earn more sales.
Due to the nature of the ever evolving digital market space authors now more than ever need to:
- Build A Brand: Once you build your brand no one can take it away from you. Your digital brand is a conversation about your book that builds your community one relationship at a time.
- Create A Community: A loyal following of readers that will not only loyally follow them from book to book but will become brand ambassadors campaigning for your books.
There’s no single magic bullet that will grow an author’s book sales or brand. However, there are many secrets, and they’re called best practices. Best practices require hard work, consistency, iteration, and a steady hand over the long term.
What can we do for you?
- Identify your unique personal brand
- Define your audience
- Clarify your aspirations, goals and setting priorities.
- Build a personalized, sustainable long-term online marketing plan.
- Design a successful website
- Build a mailing list of super fans
- Develop a blog
- Create a personalized engagement strategy for social media
- Create Pre-sale strategies to sell books
- Build Marketing Funnels
- Launch your book online
- Create visibility and sales
30 Min Complimentary Consultation
We offer a complimentary 30 min consultation to discuss your book and provide advice on marketing opportunities.
Why build your brand in the digital ecosphere?
The Adobe Consumer Content Survey, a December 2018 survey of 1000 consumers, state that on average your audience spends more than a quarter of the day (i.e. 8.8 hours) engaging with digital content.
According to the study the use of emerging technology to consume digital content on the rise. This combined with the statistic that 66% of people still trust social media channels we will continue to see content marketing becoming the number one marketing strategy for success.
1. Build Trust with your audience
2. Establish Authority in your genre
3. Engage & educate an active audience
4. Develop dedicated enthusiastic readers
Why work with us?
We love what we do.
We believe in you
We have 20 years of experience in creating digital content across all media.
Artistic License Creative Corp offers you a personal content marketing team dedicated to your content. Our full range of content marketing services help you leverage quality content to provide immense value for your audience, find new customers and reach your most important business goals. We build content marketing strategies and create content to help you achieve your goals.
Start Your Brand & Community Building Journey Today!
Step 1: Book a complimentary 30 min consultation to receive advice on marketing opportunities.
Step 2: Discovery session: let’s talk about your goals, objectives and dreams.
Step 3: Strategy Presentation: we will present an individualized content marketing strategy and plan based on your needs and goals.